hotel Revenue management system principles are no new to the hospitality industry however over the past years with digitalization, Revenue Management systems, tools and practices have advanced. This advancement is not by choice but a necessity keeping in mind the consumer behavior and globalization over the years. Use of social media, technology and digital marketing have kept consumers informed and educated with new and innovating travelling trends. Revenue management principles are no new to the hospitality industry however over the past years with digitalization, Revenue Management systems, tools and practices have advanced. This advancement is not by choice but a necessity keeping in mind the consumer behavior and globalization over the years. Use of social media, technology and digital marketing have kept consumers informed and educated with new and innovating travelling trends. OARS Revenue Management Consultancy is one such company which focuses on the principles of revenu...